BySiddhi Jain

December 10, 2019 (IANSlife) Targeting homeowners, influencers, architects and interior designers, a new experience centre in the national capital showcases the latest trends for homes and bathrooms.

Brilloca, makers of the iconic brand Hindware, have launched Lacasa in Lajpat Nagar, which hosts a range of luxury and premium sanitaryware, bath fittings and premium and super-premium tiles.

“Lacasa is an uber luxury experiential store conceptualized and curated to take consumers on visual escapade, transporting them to a haven they can create within their homes.

“Lacasa houses a luxury brand - QUEO, a wellness brand – Amore, a super-premium brand – Alchymi and premium brands - Hindware Italian Collection and Hindware. It also displays the newly launched premium and super-premium tiles brand Neom-Neo Modern Tiles by Hindware. The newly launched experience center offers a series of unique corners designed to take customers on a sensory journey of inspiration,” Sandip Somany, Chairman and Managing Director, Brilloca told IANSlife.

The brand aims to open Lacasa centers in Chennai, Kolkata and Chandigarh by 2020-21.

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Siddhi Jain can be contacted at siddhi.j@ians.in