ByIANSlife Features

March 12, 2020 (IANSlife) Delhi Metro now sports a signage to conserve and protect elephants and promote positive change in tourism and animal conservation.

The Pink Line metro coaches will now carry the Wildlife SOS flagship “Refuse to Ride” campaign in order to create public awareness about how elephants are trained for giving rides to tourists and what tourists can do to help protect elephants.

The campaign seeks to empower the public & tourists to combat illegal trafficking of elephants and provides information on how the demand of elephant rides by tourists creates a demand for brutal exploitation of blind, lame and sick elephants.  

“Public awareness is critical as not everyone is aware of the truth behind how elephants are trained to give rides to tourists. The Refuse to Ride Campaign is aimed at educating the public to help them understand how they can make conscious decisions to prevent illegal trafficking of elephants and to support elephant conservation in India, " said Kartick Satyanarayan, Co-founder & CEO of Wildlife SOS.

"We are grateful to Delhi Metro Rail Corporation for supporting this campaign,” he added. The Delhi Metro Rail Corporation (DMRC) ferries nearly 1.5 million passengers each day. 

“The Refuse to Ride campaign provides a platform to educate people about the plight of elephants in India. The DMRC is pleased to support this noble initiative of Wildlife SOS," Vedant Mittal, DMRC Operations Head (North), said.

“If people understand the brutal and cruel training that goes into making elephants rideable, they will think again before riding a blind, lame or sick elephants, ” said Geeta Seshamani, Secretary, Wildlife SOS.

(This article is a website exclusive and cannot be reproduced without the permission of IANSlife)

IANSlife can be contacted at ianslife@ians.in