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92% Indians dependent on music: Survey

92% Indians dependent on music Survey

More than 80 percent of Indian women and men feel that music is a big stress buster and said that music has helped them cope with self-isolation, during COVID-19 pandemic

ByPuja Gupta

June 19, 2020 (IANSlife) Ninety two percent Indians said they have depended on music to get through a difficult phase in their lives while 87 percent of respondents believe they are more productive while listening to their favorite tunes, says a survey.

To mark World Music Day on June 21, HARMAN in partnership with OnePoll conducted the survey interviewing 2,000 participants across India to understand just how important music is in our lives, especially during the prevailing times.

The survey shows respondents impacted by music in four key areas:

 

World Music Day, JBL, LIVE 300TWS

 

Music improves their mood during the pandemic
  • 90 percent of all respondents said that music has helped them cope with self-isolation, during the ongoing COVID-19 pandemic.
  • Indians are listening to music for an extra 45 minutes, on an average, per day in the current times.
  • 71.7 percent Indians have created specific ‘self-isolation’ playlists that include tracks that helps them meditate or have a soothing, calming effect on their mind.
  • 84.73 percent of Indian women and 80 percent of men say that music is a big stress buster.
  • 64 percent of all surveyed Indians believed that music helps them sleep better, while 71 percent says it’s the best motivator during a workout.
  • And when the chips are down, 79.70 percent of Indians turn to music to uplift their mood versus 47 percent of them talking to a friend.

 

Music helps increase productivity
  • In India, on an average 87 percent of respondents believed that they can work better while listening to their favorite music.
  • The results are similar in other regions of the world. 75 percent of French and 65 percent of German respondents believed to have a positive impact on their productivity, when listening to their favourite music while working.

 

Music builds connections
  • 75 percent of Indians believe that they have connected with someone because they happen to share the same taste in music.
  • Friends are the number one influencers when it comes to choosing the genre of your music at 72 percent, followed by parents at 42.9 percent and siblings at 40 percent.

 

World Music Day, AKG Y100 Wireless

 

Music helps makes memories
  • Survey respondents said that music has been an important part in celebrating their lives’ milestones.
  • Many indicated that music has helped them celebrate important life events like graduation (41.95 percent), marriage (30.15 percent) or moving to a new city (32.15 percent).
  • The relationship of a large part of Indians with music started at an early age with 44.65 percent taking music lessons in school and 41.7 percent have learned to play an instrument or sing, and continue to do so.

 

Pradeep Chaudhry, Country Manager, HARMAN India said: “Music has been central to our culture- from rich heritage folk music to eclectic musical soundtracks in movies. But we are inspired by its profound and positive impact during challenging times on our emotional and physical health.”

 

 

 

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Puja Gupta can be contacted at puja.g@ians.in

IANS Life